Lara Giliberto

Photographer

H&M Beauty is launching a new range of fragrances, inviting customers to choose scents that amplifies their unique personalities. The fragrance name Est. 1947 pays homage to the heritage of the H&M brand — offering an elevated fashion experience in an affordable and accessible way — now also expressed through fragrance. A fragrance based on your personality is the essential final note to a curated and self-expressive fashion look.   The collection features eight opulent fragrances, allowing customers to explore every side and expression of themselves. Each bottle encapsulates a unique essence waiting to be discovered.

H&M Beauty is launching a new range of fragrances, inviting customers to choose scents that amplifies their unique personalities. The fragrance name Est. 1947 pays homage to the heritage of the H&M brand — offering an elevated fashion experience in an affordable and accessible way — now also expressed through fragrance. A fragrance based on your personality is the essential final note to a curated and self-expressive fashion look.   The collection features eight opulent fragrances, allowing customers to explore every side and expression of themselves. Each bottle encapsulates a unique essence waiting to be discovered.